February 23, 2012

Banners

Banner advertising forms the main advertising income potential from the site.

There are multiple options and multiple sizes available for banners within the site and examples of the possible options can be seen on this page. The options for banner advertising that an individual franchisee wishes to adopt are usually set at the start of a franchise period and marketing information set accordingly. However, with the felxible design of the site, it allows for options to be put in place to fit the varying demands of the client.

Banner Types
Top Banner Appears at the top of the page and is restricted to a maximum size of 290px x 75px
Standard Banner Usually the most popular banner. The standard size is 160px x 40px although a double height is possible. These banners usually appear on the right hand side of the page or at the top.
Large and Very Large Banners These banners appear in the main body of the web page and can be of varying sizes. The examples on this page show the extremes of sizes but most options are available, including portrait and landscape layouts. These banners can also appear on the right hand side of the page.

Banner Options
Revolving Banners can revolve on a random basis, which means that a number of advertisers can occupy the same space. This can be seen on the banner at the top of the page. The time between changes can be adjusted.
Page Impressions

 It is possible to set the number of times a banner appears on a page, therefore giving the opportunity to sell the number of times a banner is seen.
Please note all banner sizes mentioned are approximate and may differ between HotMale sites

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